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“Let's make K-pop stars into world stars with our hearts and hands!!”
Basic Concept: "Color Myeongdong with K-POP"
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Goal: Activate the K-POP fandom through the AKSA main mission set in Myeongdong, contribute to the local economy, and increase brand awareness.
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Key Keywords: K-POP, Myeongdong, fan participation, mission, content, global
Types of Missions and Content Integration Strategy
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"Myeongdong Challenge" Mission
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Participants visit major landmarks in Myeongdong (Millenium Hall, Myeongdong Arts Theater, Hana Bank Square, etc.) to perform various K-POP covers, songs, rap, and other performances.
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Mission videos are uploaded to SNS platforms like TikTok, Instagram, and YouTube.
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Short-form video creation: Encourage fan participation through TikTok challenges (#MyeongdongChallenge #AKSAChallenge, etc.).
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YouTube Vlog: Create vlogs featuring participants' mission preparation, Myeongdong exploration, and behind-the-scenes stories.
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Instagram Reels: Promote the mission highlights by creating reels.
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Live Broadcast: Conduct a live broadcast in Myeongdong with participants and fans (Q&A, sharing mission experiences, etc.).
2. "K-Beauty & Fashion Styling" Mission
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Participants purchase products from K-beauty & fashion stores in Myeongdong, such as Olive Young and Musinsa, to create their own unique styles.
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Create content including styling tips, product reviews, and makeup tutorials.
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Styling Lookbook: Compile participants' styling results into a lookbook and post it on Instagram, blogs, etc.
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Product Review Videos: Create honest review videos using products from Olive Young and Musinsa (pros, cons, how to use, etc.).
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Makeup Tutorials: Produce K-beauty makeup tutorial videos and share them on YouTube, TikTok, etc.
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In-store Visit Event: Fans visit Olive Young and Musinsa stores to participate in an event where they follow the styling of AKSA participants.
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